"Left Behind" Comes in at #3 at the Box Office
Left Behind, which opened on October 3 on 1,790 screens across the United States and 35 in Canada, has come in at #3 at the box office behind "Gone Girl" and "Annabelle." This past weekend the movie has received $6.3 million ($3,452 per screen average) in receipts.
Producer and co-writer Paul Lalonde commented, "We are pleased with the response the film has had from moviegoers across North America. With a marketing budget less than one tenth of what the studios spend on the movies we're competing with, we had focused our marketing efforts toward our core Christian audience. We had a strong social presence and knew awareness in the core demo was strong. Our goal was to enlist those fans to spread the word and to bring friends and family who weren't necessarily believers. I have to give thanks to director Vic Armstrong, star Nicolas Cage and the rest of the cast and team that brought it all together so well. But most of all, I want to thank the fans for supporting this movie, and all faith based movies, by actually buying tickets and going to the theater."
Freestyle Releasing's Co-President Mark Borde stated, "We were bullish on this film from the very beginning. Originally slated for a 1,200 screen run In the U.S., we bumped it up to 1,790 theaters due to the pre-release demand. We are very pleased with these results in light of being up against five films, each in more than 3,000 theaters with far larger marketing budgets."
Left Behind is based on the New York Times bestselling book series of the same name, co-authored by Tim LaHaye and Jerry B. Jenkins. The movie revolves around the story of Rayford Steele (Nicolas Cage) who is piloting a commercial airliner just hours after the Rapture when millions of people in the plane and around the globe suddenly vanish. Thirty thousand feet over the Atlantic, Rayford is faced with a damaged plane, terrified passengers, and a desperate desire to get back to his family. On the ground, his daughter, Chloe Steele (Cassi Thomson) is among those left behind, forced to navigate a world of madness as she searches for her lost mother and brother.
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